Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program by Tom Funk

Author:Tom Funk
Language: eng
Format: epub
Publisher: Apress®
Published: 2012-12-10T16:00:00+00:00

StumbleUpon

Although the site isn’t talked about in the same breath as the big boys, the StumbleUpon bookmarking network has been around a long time—and was one of the first social media properties to come to the table with a paid advertising offering.

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8 Nick Bilton, “Countering the Google Plus Image Problem,” The New York Times, March 6, 2012, http://bits.blogs.nytimes.com/2012/03/06/google-defending-google-plus-shares-usagenumbers/.

StumbleUpon offers an ad unit called Paid Discovery, in which advertisers pay for the visibility of their website within the stream of organic, user-shared content.

Advertisers can determine who sees their page by specifying the content category, user interests, and demographic data.

Paid Discovery is available for two budget levels:

Standard, $0.10 per engaged visitor

Premium, $0.25 per engaged visitor

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