Affiliate Marketing: Develop An Online Business Empire from Selling Other Peoples Products (Affiliate Marketing 101, Affiliate Marketing Empire) by Adam Wolf

Author:Adam Wolf [Wolf, Adam]
Language: eng
Format: epub
Published: 2016-04-04T18:30:00+00:00

Chapter 12: How To Use A Search Engine To Your Advantage

After getting your website up and running, the first thing you need to do is start online marketing yourself. Creating an attractive and user friendly website will not get you anyplace if you are not marketing it. You have to give yourself options on how to set up the platform for advertising your website. Thousands of perfectly designed websites offer different services and sell a variety of products in the same market. But the biggest problem that all these websites face is the fact that most of them are invisible to the customer. This is because of the domination shown by the search engines like Google and Bing. When the customer wants a product or requires some service or assistance, he/she simply use these kinds of search engines instead of searching for the best solution that you may have. Your website will be ranked by the way you design and present it but the way you advertise it will determine the no of customers you are going to get. The only chance that your website will get noticed without advertising will be by searching for your website specifically by mentioning the name or URL when online. But possibility is that your portal may not even be noticed.

The effectiveness of the online advertising is not recognized by a majority of the entrepreneurs which affects their basic idea of making their business get officially online. The process of online advertising is as easy as it can get when you register your website with a search engine which will help you out with getting customers’ attention. If the search engine you have registered with already has a good crowd, then your job is almost done. The best reason is that when a person uses that search engine to search for something that may be closely related to your product or exactly something you provide, then your domain will show up in that search engine and you yourself have got a customer. It is also the best of choices to go for the search engine that expects pay. This is because when you go for the registration in free engines, you are joining a long spam list with the addition of your email address and you will never know for sure if your site gets any recognition. When registered with engines that require pay, you are made sure that your websites are given top priority. There are options like where you will only have to pay per every customer who enters into your website through that search engine portal.

The very next step in the process of advertising your website using search engines is to track the ranking of your site under the search engine that you have paid. You should check whether your website pops up when a search has been done with specific key words, by the customer. Also check whether your site ranks up in the top 10 or lower. If the

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