Digital Marketing: The New Rules Of Digital Marketing. Digital Marketing Made Simple, Learn Latest Skills, Techniques And Strategies. by Jubi Gloria & Odame Paul

Author:Jubi, Gloria & Odame, Paul [Jubi, Gloria]
Language: eng
Format: epub
Publisher: Litmux.com
Published: 2020-03-06T16:00:00+00:00

Building awareness and interest in a product or brand.

Braodcasting Shifting public views of a brand or product to match the, usually measured through opinion or focus group polling.

Achieving specific lead-generation and sales goals.

Good campaigns follow a theme and include a series of touches with the market. It’s noisy in the marketplace, and a message delivered once through a single medium rarely makes a difference. While there’s no magic number regarding the best frequency for a message to make an impact, opinions range from three to twenty times, with seven being an old marketing adage.

Many marketing campaigns contain an overarching theme, which can be leveraged over extended periods of time with multiple variations, or different elements, to tell an entire story.

Effective marketing is often what separates rapidly growing companies from slow-growing or stalled companies that started at the same time, serve the same market and offer similar merchandise. Companies such as Gillette, Frito-Lay and Coca-Cola have succeeded in highly competitive mass markets for consumer goods because, while they certainly produce competitive products, they out-market their rivals. If you expect your business to grow to any size, you'll have to become an effective marketer, advertiser and promoter of your business. In fact, you're likely to grow to the extent that you master marketing, and no more.

A great marketing campaign strategy isn't something that comes to you while you're taking a shower. Successful campaigns tend to be carefully researched, well thought-out and focused on details and execution, rather than resting on a single, grand idea. Planning a marketing campaign starts with understanding your position in the marketplace and ends with details such as the wording of an advertisement.

Keep in mind that your plan for a marketing campaign is not supposed to be restricted. You have to leave room to make changes as you go along because no plan can perfectly capture reality. But you should also be able to commit fully to implementing your plan--or some future version of it--if you want to take a strong step toward growth.

The most successful marketing campaigns incorporate a range of sophisticated tools, but they are underpinned by comprehensive planning and research. A less successful campaign will be missing this core planning element. You may put together an ad or two, A/B test a landing page, or try the occasional email blast but there is no concerted, connected effort and dedicated plan. Successful marketing campaigns cannot be disjointed and haphazard. That’s asking to fail, and instead, you should keep these essentials in mind and consider them vital to all your campaigns.

So what are the marketing campaign essentials for success?

Align Marketing Campaign Goals: The first step in succeeding with your next marketing campaign is to ensure the goals you set for the individual campaign are fully aligned and in keeping with the department as a whole. Your over-arching marketing plan should cover all of your business activities, and while each campaign needs to be unique, it needs to keep your central plan and its goals in mind.

You must understand your audience to achieve success, and you need to know when they are most accessible.

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