Dotcom Secrets by Russell Brunson

Author:Russell Brunson [Russell Brunson]
Language: eng
Format: epub
Publisher: Hay House
Published: 2020-03-13T00:00:00+00:00

Figure 11.6: As people fill out their credit card information to buy our Lead Funnels e-book, they can click the small “order form bump” checkbox to add a special offer to their purchase for just $37: a behind-the-scenes video training on lead funnels plus 30 lead funnel templates.

I started adding these bumps to each of my funnels and found that about 33 percent of the people who bought my first product purchased this stealth upsell, and it had no decrease in lifetime value of the customers. They didn’t see it as an additional upsell in the sales funnel.

In most funnels, my profit from the order form bump covers all my ad costs, leaving the other upsells in the funnel as pure profit!

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