Made to Stick: Why Some Ideas Survive and Others Die by Dan Heath

Author:Dan Heath [Heath, Dan]
Language: eng
Format: mobi, azw
Publisher: Random House
Published: 2007-01-01T23:00:00+00:00

CLINIC

Our Intuition Is Flawed,

but Who Wants to Believe That?

THE SITUATION: People often trust their intuition, but our intuition is flawed by identifiable biases. Still, most people feel pretty good about their intuition, and it’s hard to convince them otherwise. This is the uphill battle faced by psychologists who study decision-making. Pretend that you’re the editor of an introductory psychology textbook, and you’re looking at two competing ways of explaining the concept of “availability bias.”

• • •

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.