One Mission by Chris Fussell

Author:Chris Fussell
Language: eng
Format: epub
Publisher: Penguin Publishing Group
Published: 2017-05-25T10:39:21+00:00

CASE STUDY:

UNDER ARMOUR

PREFACE

As you read the following case study of Under Armour’s supply chain division, keep in mind how the unit’s experiences managing different product pipelines across various functional groups was improved through the use of an effective operating rhythm.

In particular, note how this functional group of the organization was being repeatedly surprised by X1-type events that would emerge across different silos, how its leadership had historically pushed solutions through solid-line channels, and how that approach was losing effectiveness as the company’s rapid growth and success brought with it new levels of complexity.

Consider how different forums, each structured to meet specific ends, were created. Note how key actors from the relevant functional groups were brought into this new cycle and how that shift improved the organization’s reaction time to X2. Additionally, take in how behavioral norms and relationships among these siloed teams began to shift as a result of this new approach.

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