SEO 2016: Learn search engine optimization with smart internet marketing strategies by Adam Clarke

Author:Adam Clarke [Clarke, Adam]
Language: eng
Format: epub
Publisher: Digital Book Guru
Published: 2014-09-09T00:00:00+00:00

Segments.

Imagine if you could narrow down to a particular segment of your audience, such as paid traffic, search engine traffic, mobile traffic, iPad users, and so on, and instantly see how many enquiries these users have made, how much time they are spending on your site, what country they are from, and how many sales they are making. This feature exists and it is called Segments.

Segments are powerful. With Segments, you can identify portions of your audience that potentially generate more enquiries or sales than other customers. You can even identify portions of your audience having difficulty using your site, and get insights to fix these areas for better performance.

To use Segments, simply click on the ‘Add Segment’ tab at the top of every page within Google Analytics, and you can choose from the list a large number of Segments for deeper insights.

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