The ABCs of ERM: Demystifying Electronic Resource Management for Public and Academic Librarians by Jessica Zellers;Tina M. Adams;Katherine Hill;
Author:Jessica Zellers;Tina M. Adams;Katherine Hill;
Language: eng
Format: epub
Publisher: Bloomsbury Publishing (ABC-CLIO)
References
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Buczynski, James. 2007. âReferral Marketing Campaigns.â Serials Librarian 53, no. 3: 193â209.
Carscaddon, Laura, and Kimberly Chapman. 2014. âTwitter as a Marketing Tool for Libraries.â In Marketing with Social Media: A LITA Guide edited by Beth Thomsett-Scott. Chicago: ALA TechSource. 147â163.
Dowd, Nancy, Mary Evangeliste, and Jonathan Silberman. 2010. Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian. Chicago: ALA Editions.
Duke, Lynda M. and Toni Tucker. 2007. âHow to Develop a Marketing Plan for an Academic Library.â Technical Services Quarterly 25, no. 1: 51â68.
Fagan, Jody Condit. 2009. âMarketing the Virtual Library.â Computers in Libraries 29, no. 7: 25â30.
Frumkin, Jeremy, and Terry Reese. 2011. âProvision Recognition: Increasing Awareness of the Libraryâs Value in Delivering Electronic Information Resources.â Journal of Library Administration 51, no. 7â8: 810â819.
Gupta, Dinesh, and Rejean Savard. 2011. IFLA Publications: Marketing Libraries in a Web 2.0 World. IFLA Publication Series 145. Berlin: De Gruyter.
Harrington, Ryan. 2010. âMaking Your Wallflowers Blossom: How to Implement the Best Social Media Strategy for Your Library.â AALL Spectrum 15, no. 3: 16â17.
Janosko, Joann. 2014. âEXPO-Nential Success Redux, or, If You Plan It They Will Come.â Serials Librarian 66 no. 1â4: 253â261.
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Leong, Julia. 2007. âMarketing Electronic Resources to Distance Students.â Serials Librarian 53, no. 3: 77â93.
Mathews, Brian. 2009. Marketing Todayâs Academic Library: A Bold New Approach to Communicating with Students. Chicago: ALA Editions.
Moore, Carrie, Julia Stringfellow, Amy Vecchione, and Memo Cordova. 2014. âUsing Blogs to Market Library Services and Resources.â In Marketing with Social Media: A LITA Guide edited by Beth Thomsett-Scott. Chicago: ALA TechSource. 115â130.
Potter, Ned. 2012. Library Marketing Toolkit. London: Facet Publishing.
Solomon, Laura. 2011. Doing Social Media So It Matters: A Librarianâs Guide. Chicago: American Library Association.
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Thomsett-Scott, Beth, ed. 2014. Marketing with Social Media: A LITA Guide. Chicago: ALA TechSource.
Tomlin, Mindy. 2014. âUsing Facebook to Market Libraries.â In Marketing with Social Media: A LITA Guide edited by Beth Thomsett-Scott. Chicago: ALA TechSource. 115â130.
Vasileiou, Magdalini, and Jennifer Rowley. 2011. âMarketing and Promotion of Ebooks in Academic Libraries.â Journal of Documentation 67, no. 4: 624â643.
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