The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns by Ian Dodson

Author:Ian Dodson [Dodson, Ian]
Language: eng
Format: epub, mobi
ISBN: 9781119265702
Publisher: Wiley
Published: 2016-04-04T07:00:00+00:00

About LinkedIn

Believe it or not, LinkedIn is a year older than Facebook—it was born back in 2003. And it has grown quite a bit over the past 13 years, with 347 million active users and two new sign-ups every second. The platform has a massive reach, across more than 200 countries and territories.

So who uses LinkedIn? Well lots of people, really—more than 3 million companies have LinkedIn company pages and 94 percent of recruiters use it to vet prospective employees and their résumés. Although it is in essence a social networking platform, it has a more professional, industry-focused approach than the likes of Facebook or Twitter.

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