The Complete Beginner's Guide to Raising Small Animal by Carlotta Cooper

Author:Carlotta Cooper
Language: eng
Format: epub
Tags: raising, domesticated animals, pets, eggs, mik, meat, breeds, geese, ducks, sheep, goats, cattle, dairy, beef, rabbits, poultry, babies, reproduction
Publisher: Atlantic Publishing Group Inc.
Published: 2012-05-09T16:00:00+00:00

Where to Sell Your Pork

As already discussed, you will not be able to sell any meat you slaughter on your own farm yourself. If you have meat butchered by a licensed butcher for resale, you will be able to sell your meat to your chosen market.

Labeling

We have already discussed the kind of packaging that the butcher can provide. You will also need to consider the labels that will go on your packages. Are you artistic? Is someone in your family artistic? Can you come up with a nice logo for your farm? You will need an image or something so people can identify a label with your products and your farm. It should be simple but easy to recognize. If you have a word or a catchy phrase, people may associate it with your products. Try to think of something simple that will stay in people’s minds. Your phrase or logo does not have to come from an expensive ad agency. You and your family can think of a good idea for your products.

Who is your customer?

It always helps to ask yourself who your customer is. Who will be buying your products? Are you selling to other people like yourself? Are you selling to chefs? To food lovers? Are you selling to suburban families? To local people? To people far away? The better you can picture and identify the person you are selling your pork products to, the easier it will be for you to understand how to market your products to them. If you know to whom you are selling, you will know what they want. For example, you could sell your cuts of meats locally at farmers markets, or you could sell to someone who lives in the suburbs. They might like to buy a half hog, already dressed and ready to go in their freezer. The suburban family may not have the room or the time to raise their own pigs, but they enjoy pork products, and they have a large freezer to store the pork. Or, you could have your own Internet site to sell your products to people interested in purchasing home-raised pork. It is possible for you to sell your pork in all of these ways. You have to know how to market your products. Local buyers might care more about buying pork that has been raised locally. A suburban family might care more about your prices. Someone buying on the Internet might be more interested in the kind of pigs you have and how they are raised (pasture raised, organic practices, and so on). Learn to emphasize what your customers are looking for.

Where are you selling?

Are you selling at farmers markets? Local, independent grocery stores? A chain of grocery stores? Online markets? Gourmet or organic stores? Your own website? Are you selling directly to restaurants? To ethnic markets? How are you selling your products? How are other people selling their products? You may wish to consider all these when you look for outlets for selling your meats.

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