Understanding Social Media and Entrepreneurship by Unknown

Author:Unknown
Language: eng
Format: epub
ISBN: 9783030434533
Publisher: Springer International Publishing

Team FF reiterated this by stating that:And, rather than investing in a bricks & mortar store, we decided to try the website to broaden our customer base. The initial investment was quite small and was less risky than taking on another store. We were promoting on Facebook – even though we could not Tag products on Facebook … we used our website address and people could browse the site for more information or buy if they wanted to.

This insight aligns to prior work on cost-effectiveness and good reach (Brink, 2017; Chong & Chan, 2012; Derham et al., 2011; Kaplan & Haenlein, 2010; Olanrewaju et al., 2019; Premkumar & Roberts, 1999) where firms felt that low cost was indeed a key factor that influenced social media use.

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