Writing CopyFor Dummies by Jonathan Kranz

Author:Jonathan Kranz
Language: eng
Format: epub
Publisher: Wiley

The big-name, big-budget television advertising you see is so expensive that it’s almost never an option for organizations without millions of dollars to invest in professional production and media placement. You may, however, want to consider the resources of your local stations and/or cable providers. They often have complete studios and creative resources at your disposal. Again, see Gary Dahl’s Advertising For Dummies for more information.

Putting Your Message in Print

Print advertising, paid commercial messages run in newspapers, magazines, and other periodicals, is a viable option when you want to throw a wide net over a market you can define by interest, demographics (such as age or income), or geography (where consumers live, work, or shop).

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