Management for Social Enterprise by unknow

Author:unknow
Language: eng
Format: epub
ISBN: 537731
Publisher: SAGE Publications, Limited
Published: 2009-03-30T00:00:00+00:00

PRICING GOODS AND SERVICES

Many organizations face two differing situations regarding pricing decisions:

pricing goods and/or services externally to paying customers

pricing goods and services provided internally.

The issues facing the organization in these circumstances are different and we shall deal with the pricing for external consumption first.

In the marketplace, prices have a number of important functions. In particular, they signal to the organization how much customers are prepared to pay for a good/service, which influences whether the organization is capable of staying in this particular market or not. When pricing goods or services, the organization needs to consider several factors, including the following.

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